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What Caught My Eye This Week: 👻 AI’s Trick, Journalism’s Treat 🎃

Happy Halloween!

This week was a busy one for me, as I was on a marathon of work trips (and managed to sprain my ankle pretty severely in Mexico City 😖), but there were three things that caught my eye in the shifting media world.

First, India is one of the first handful of countries to lay down the gauntlet for AI-generated content. According to Reuters, this week, the government introduced draft rules that would force platforms to label and trace AI-generated content, requiring companies like OpenAI, Meta, and Google to tag any image, video, or audio created or altered by AI. While other countries like Spain, China, and the EU have also built their own (different) AI-content guardrails, India’s draft stands out because it’s one of the first national efforts to make synthetic media traceable, and it signals that emerging markets may set the next wave of AI-content norms, not just follow Silicon Valley’s lead–which I find incredibly inspiring. If we can’t get our shit together stateside (which clearly, we cannot), it’s fantastic that other countries will step in to ensure that factual content is the norm. 

Second, and probably most surprising–NewsCorp–yes, as in the one that owns Fox News, which has consistently pushed non-facts as news (and has a “Questionable Source” rating for pushing pseudo-science, conspiracy theories, and more), blasted AI firms this week according to the International Business Times and (gasp, another NewsCorp publication) the New York Post. CEO Robert Thompson argued that investing billions in infrastructure while undervaluing the journalism that trains AI models is a “a fundamental miscalculation.” Expect licensing and compensation disputes to escalate as publishers demand payment for the data that fuels generative systems, potentially leading to higher pay for freelancers and full-timers at these media companies. I’m crossing my fingers and toes on this one. 

There was also a new study by the European Broadcasting Union and the BBC, which found that leading AI assistants, including ChatGPT, Google’s Gemini, Microsoft Copilot, and Perplexity, get the news wrong nearly half the time. According to the analysis, 45 percent of AI-generated responses about current events contained major factual or sourcing errors, ranging from outdated information to outright misattribution. Gemini performed the worst, with more than 70 percent of its answers flagged for sourcing issues. While only a small share of people currently rely on AI assistants for news (just seven percent overall, and 15 percent of under-25-year-olds) the trend is worrying as more users turn to these systems as a “shortcut” for information. 

A while back, I made an Instagram video about protecting yourself from mis- and disinformation by using tools that skilled journalists like me use, and I still think it's very relevant now. It’s infuriating that we don’t teach media literacy (as well as financial basics) in public school these days, and I only think it’s going to become even more vital in the years ahead. 

And finally, a hopeful development along those lines: The Pulitzer Center announced a new cohort of AI Accountability Fellows,  many of them freelancers, tasked with investigating AI’s social and economic impact worldwide. It’s a reminder that independent journalists aren’t just adapting to automation; they’re holding it accountable.

Bottom line: Regulation is catching up, big business is starting to realize the value of real (not AI) content, and trust is still currency. Freelancers who understand all three will lead the next wave of media.

On to the Jobs

This week’s lineup is stacked with high-profile gigs and a few surprising openings — from legacy brands testing new formats to indie mags pushing into AI-driven storytelling.

Some of the freelance highlights include:

👯 Playboy is (tentatively) open to pitches again — for its March 2026 print issue.
🧠 The New York Times has a temporary Well Reporter role that pays nearly $70/hour.
🌦️ Apple News is quietly hiring for a weekend climate editor gig that could top $100K.
🪩 Betches wants a social content manager with “CEO energy.”
📸 Psychology Today is offering $5,500 per issue for a freelance video + photo producer.

There are 20 more high-paying full-time and freelance, remote journalism and journalism-adjacent roles (with pay up to $250,000 per year) on this week’s list, too, including roles with The Economist, the New York Times, Wall Street Journal, and more.

The Dishonorables are atrocious this week, but there are also some fantastic Passion Projects, specifically one as an editor for a dog blog.

👉 Sign in or upgrade for access to all the freelance and staff media jobs this week — including roles paying up to $250,000 per year.

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